Selling Concept Every salesperson sells different kinds of products in different kinds of situations, and he follows a sequential order. Now, this particular order would mean different stages in the selling process, or in the sales cycle process. It is noteworthy that not all purchase situations, not all kinds of clients and customers, not all kinds of products and services, would require this process to be followed in entirety. In fact, for certain kinds of purchase situations, for certain kinds of products, it may so happen that we do not follow an order at all in this way, but in certain kinds of situations, we may have to go step-by-step following each of the different stages. I would also like to point out here that when we talk about goods, there are two kinds of goods - High involvement of goods and low involvement goods. High involvement products are those, which are expensive, which are infrequently bought, where the level of perceived risk is high, and the action is ...